NOYA Network Full branding 2023

Saving time & Money with the help of AI.

Ever since De-Fi summer back in 2021 users wanted to earn yield on their assets. However, as the industry grew, yield farming opportunities became extremely difficult. The yields got compressed and LPing, for example on Uniswap, became complex due to introducing LP ranges. It became even more difficult, after the proliferation of other L1s and rollups. 

Current yield farms and aggregators sit passively on one farm and one chain. Users need to manually watch their apy’s, unstake, bridge, and stake in another farm while selling rewards and auto compounding them. 

However, with NOYA, the user can stake and forget their assets.
For example, a user can deposit DAI on Ethereum mainchain and it farms USDC with AAVE on Avalanche and creates a BUSD-USDT Uniswap LP on Optimism. Democratizing access to omnichain yield and unlocking siloed liquidity.

Keeping up with the pools manually was almost impossible since users where not technical enough to bridge between different chains. Fees on the Ethereum mainchain skyrocketed, therefore optimising yields became only for the professionals. 

Video pitchdeck

The client requested a new, rebranded version of their old pitch deck in order to attract investors. The purpose of this was to help potential investors better understand the concept by providing them with additional information. We first designed the pitch deck and later added motion graphics to enhance its appeal.

Motion Graphic Design (Animation)

To simplify complex concepts and bring graphics to life, we created a series of animations. Our objective was to help potential investors understand how NOYA operates and ultimately facilitate the onboarding process for new investors.

 

Branding Book

Our goal was to create a brand identity that exudes trustworthiness and aesthetic appeal. We achieved this by utilizing user-friendly design and carefully selecting a color palette that conveys exclusivity.

We took into consideration NOYA's target audience, which includes cryptonites, tech-savvy individuals (primarily males), and young investors. Based on this information, we designed concepts that were easy to navigate, visually clean, and effectively communicated NOYA's value proposition.

NOYA's branding identity exudes professionalism and inspires trust, aligning with NOYA's purpose of pioneering innovation.

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Product Design

We transformed the initial concept of the NOYA product into a tangible form, with the goal of creating a working demo that could be presented to potential investors. Our ultimate objective was to secure investment prior to the public launch.

Once we had completed wireframing for desktop users, we adapted the designs for mobile users. We used FIGMA to create the wireframes, making it easy for developers to download assets and view the designs both online and offline. The NOYA development team handled the actual development of the product.

NOYA-product

NOYA Twitter: 
https://twitter.com/NetworkNoya